-One thing we've failed to pay attention to is online gaming sites. People log in a massive amount of time on these sites at both school and work. These are purely for entertainment purposes and are often accessed during traditionally productive time periods. Moreover, the medium they are transmitted through often varies from game-to-game-- some allow for a greater degree of socializing than others (e.g. Xbox live, yahoogames, etc.). An enormous amount of socializing occurs on these, and they are becoming more prominent all of the time (particularly xbox live) and could very well represent one of the most obvious forebearers of internet-computer-tv integration-- a interestingly hybridized revolution in medium.

-If the medium is the message we need to face the fact that the internet is now an ever-changing, ever-evolving and ever-growing amalgamation of a wide variety of mediums. As such, we should certainly not focus on it as being a single medium or, perhaps instead, state that our purpose is to analyze a particular medium within the internet.

-Furthermore, the internet allows users to select which medium they wish to access. This means that the internet mediums that are most-accessed may actually reflect the various desires of users to a greater degree than any previous mediums. This in turn could mean that the message of the medium is, to a previously unprecedented degree, becoming the message of the masses. However we must be cautious; until nearly all users are given the ability to customize and even create mediums that completely conform to their own desires, this message continues to be structured (by structured structures predisposed to act as structuring structures...? My apologies for mangling this quote.)

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